Luxury Authentication
Confidence Comes Standard.
When you’re purchasing luxury resale, trust matters.
SHOPUBBI is committed to offering authentic designer and luxury merchandise and takes authenticity seriously throughout the sourcing and resale process.
Our goal is simple:
If we can’t confidently stand behind a luxury item’s authenticity, it doesn’t belong on SHOPUBBI.
Our Approach to Authentication
Authentication isn’t based on a single detail.
Designer and luxury merchandise can be evaluated using multiple characteristics specific to the item, brand and category.
Depending on the piece, this may include examination of:
Materials & construction
Leather, textiles, lining, structure, weight and overall craftsmanship.
Stitching & finishing
Stitch patterns, consistency, construction techniques and finishing details.
Hardware
Engravings, shape, weight, finish, zippers, clasps and other components.
Brand markings
Logos, stamps, typography, labels and other brand-specific identifiers.
Serial & identifying information
Applicable serial numbers, date codes, style information and other identifying markings.
Provenance & documentation
Receipts, authenticity cards, original packaging and other supporting information when available.
The authentication process used can vary depending on the merchandise.
Technology-Assisted Authentication
For select luxury merchandise, SHOPUBBI may use Entrupy as an additional authentication resource.
Entrupy uses technology-assisted analysis to evaluate applicable luxury goods and provide additional information during the authentication process.
Technology can be a useful tool, but authentication isn’t something we treat casually or reduce to a single photograph, label or identifier.
Different pieces may require different methods of review.
What If an Item Comes With a Receipt?
Original documentation can be valuable—but documentation alone doesn’t determine authenticity.
Receipts, boxes, dust bags, authenticity cards and other original accessories can provide useful provenance and may increase the completeness and desirability of a resale piece.
However, SHOPUBBI evaluates the merchandise itself rather than relying solely on accompanying materials.
Likewise, an authentic piece isn’t automatically excluded simply because its original receipt or packaging has been lost over time.
Every Brand Is Different.
There is no universal authentication checklist that applies to every luxury product.
A handbag may require examination of its construction and hardware.
A piece of jewelry may require a completely different evaluation.
Brand practices also evolve. Serial-number systems, packaging, manufacturing locations, labels and other identifying characteristics can change between collections and years.
That’s why SHOPUBBI considers authentication within the context of the specific brand, product and period.
What Happens When You Consign Luxury With Us?
Luxury sellers should provide as much information about their merchandise as possible.
When submitting an item, we may request photographs of:
Brand markings, serial numbers or date codes, hardware, stitching, interior details, labels, soles, packaging, authenticity documentation and other identifying features.
Once merchandise is physically received, additional inspection may be required before it is made available for sale or before a transaction is completed.
SELL WITH SHOPUBBI →
Counterfeits Don’t Belong Here.
SHOPUBBI does not knowingly accept or sell counterfeit merchandise.
If we have material concerns about the authenticity of a submitted luxury piece, we may decline it or request additional information or authentication before proceeding.
Protecting the integrity of the marketplace matters to both sides of the transaction.
It protects the customer making an investment in a pre-loved luxury piece.
And it protects legitimate sellers who trust SHOPUBBI to represent their authentic merchandise appropriately.
Pre-Loved Luxury Should Still Feel Luxurious.
Buying something secondhand shouldn’t mean lowering your expectations.
We want customers to experience the excitement of discovering an exceptional luxury piece while having clear information about what they’re purchasing.
Authentication is one part of that.
Accurate condition information, thoughtful presentation and transparent product descriptions are the others.
Authenticity tells you what it is.
Our Condition Guide tells you what life it’s lived.
Together, they help you shop Pre-Loved with greater confidence.
VIEW OUR CONDITION GUIDE →
Shop With Confidence.
From a nearly untouched designer find to a beautifully maintained piece from a previous collection, luxury can have more than one owner without losing what made it special in the first place.
That’s exactly why luxury resale exists.
SHOP PRE-LOVED LUXURY →
At SHOPUBBI, we provide a guarantee of authenticity for our luxury goods. Our meticulous authentication process, coupled with a secondary verification method, ensures that every item you purchase is unquestionably genuine.
1) Our authentication process begins with a comprehensive investigation into the item's origins. We validate the original purchase location and cross-reference any accompanying receipts.
2) Furthermore, we conduct a thorough examination of the physical attributes of each item, a process that varies according to different designers and product types. These attributes encompass, but are not confined to, monogram patterns, stitching, hardware, spacing, fabric, logos, scent, heat stamps, date codes, and model numbers.
3) For an added layer of assurance, we employ a second-party verification platform called Entrupy, which utilizes cutting-edge technology, including AI, to scrutinize patterns, verify date codes, and authenticate model numbers for select items.
By adhering to a consistent procedure for each product, we eliminate the guesswork often associated with second-hand stores. This is especially crucial for items from brands such as Hermès, Louis Vuitton, Gucci, and others that are frequently targeted by counterfeiters.
We are unwavering in our commitment to authenticity. At SHOPUBBI, submitting counterfeit items incurs a penalty. Individuals who submit items that are subsequently identified as counterfeit through our authentication process will be subject to a $100 fee and will be prohibited from making further consignment submissions.
Please note that we do not return counterfeit items. Upon payment of the fee, the item must be collected from one of our locations. We have implemented multiple safeguards to prevent counterfeit products from circulating both in the broader market and on our platform.
1) Our authentication process begins with a comprehensive investigation into the item's origins. We validate the original purchase location and cross-reference any accompanying receipts.
2) Furthermore, we conduct a thorough examination of the physical attributes of each item, a process that varies according to different designers and product types. These attributes encompass, but are not confined to, monogram patterns, stitching, hardware, spacing, fabric, logos, scent, heat stamps, date codes, and model numbers.
3) For an added layer of assurance, we employ a second-party verification platform called Entrupy, which utilizes cutting-edge technology, including AI, to scrutinize patterns, verify date codes, and authenticate model numbers for select items.
By adhering to a consistent procedure for each product, we eliminate the guesswork often associated with second-hand stores. This is especially crucial for items from brands such as Hermès, Louis Vuitton, Gucci, and others that are frequently targeted by counterfeiters.
We are unwavering in our commitment to authenticity. At SHOPUBBI, submitting counterfeit items incurs a penalty. Individuals who submit items that are subsequently identified as counterfeit through our authentication process will be subject to a $100 fee and will be prohibited from making further consignment submissions.
Please note that we do not return counterfeit items. Upon payment of the fee, the item must be collected from one of our locations. We have implemented multiple safeguards to prevent counterfeit products from circulating both in the broader market and on our platform.
Our dedication to preserving the integrity of the brands we carry is the driving force behind our rigorous authentication policy. We firmly believe that curbing counterfeits in the resale market contributes to the enduring prestige and desirability of high-end brands.