Introducing SHOPUBBI+: A New Chapter at SHOP UBBI

At SHOPUBBI, we’ve always been intentional about how we curate, present, and sell. From the beginning, our goal has been to bridge the space between retail and secondhand—offering pieces that feel elevated, wearable, and considered, without the stigma often attached to pre-loved fashion.

Over time, one question kept coming up: Do you sell new items too?

That question is what led us here.

We’re excited to introduce SHOPUBBI+, a new extension of SHOP UBBI designed to bring brand-new products into the same thoughtfully curated world you already know.

What Is SHOPUBBI+?

SHOPUBBI+ is our way of offering new items without losing what makes SHOP UBBI different. It’s not a marketplace flooded with endless listings or trend-chasing products. Instead, it’s a carefully edited selection of brand-new pieces sourced from trusted global partners and chosen because they align with our aesthetic, quality standards, and everyday lifestyle needs.

These are items meant to blend seamlessly into your life—things you’d normally search for across multiple platforms, now available in one place, curated with intention.

A Curated Alternative to Mass Market Shopping

We know how overwhelming online shopping can feel. Too many options, too little clarity, and not enough confidence in what’s actually arriving at your door. SHOPUBBI+ was created to simplify that experience.

Every product added to SHOPUBBI+ is selected with the same care we apply to our resale inventory. Clean design, practical function, and visual cohesion matter to us. If it doesn’t feel aligned with the SHOP UBBI brand, it doesn’t make the cut.

How SHOPUBBI+ Works

SHOPUBBI+ items are shipped directly from our fulfillment partners, allowing us to expand our offering while remaining flexible and efficient. Because of this, shipping timelines and return policies may vary by product, and all relevant details are clearly outlined on each listing.

Transparency is important to us. We want you to know exactly what to expect, whether you’re purchasing a sourced luxury piece or a brand-new SHOPUBBI+ item.

Why We Built SHOPUBBI+

SHOPUBBI+ exists for customers who appreciate good design and thoughtful curation, but still want access to new, everyday essentials. It’s for those moments when you want something fresh, functional, or giftable—without sacrificing taste or quality.

This expansion allows us to meet more of your needs while staying true to our original vision. It’s not a pivot away from resale; it’s a natural evolution of the brand.

In many ways, SHOPUBBI+ is exactly what it sounds like: an expansion built around you.

One Brand, Two Ways to Shop

SHOPUBBI and SHOPUBBI+ now live side by side, offering two complementary ways to shop. You can continue to explore luxury resale and sourced inventory, or discover brand-new pieces through SHOPUBBI+—all within the same elevated shopping experience.

However you choose to shop, our commitment remains the same: intentional selection, honest presentation, and a clean, curated aesthetic.

Welcome to SHOPUBBI+.