Our Swim Story

UBBIKINI was born from a simple belief: every woman deserves to feel confident, comfortable, and beautiful in swimwear.

Founded in Santa Cruz, California and operated between the California coast and Vancouver, British Columbia, UBBIKINI was created for women who want swimwear that moves with them. Whether you’re spending the day at the beach, relaxing poolside, exploring a tropical destination, or soaking in a hot tub on a winter getaway, our pieces are designed to help you feel your best.

We focus on flattering fits, comfortable stretch, and styles that embrace confidence rather than restrict it. From bold bikinis and textured sets to monokinis and matching cover-ups, every collection is chosen with real women and real bodies in mind.

As a sister brand of  SHOPUBBI sustainability and mindful shopping remain important to us. We believe fashion should be fun, accessible, and long-lasting. Our goal is to offer stylish swimwear at approachable prices while encouraging women to invest in pieces they genuinely love and will reach for season after season.

At UBBIKINI, we’re not just selling swimwear—we’re building a community of women who embrace adventure, confidence, self-expression, and authenticity.

Because the best swimsuit isn’t about changing who you are.

It’s about feeling like the best version of yourself.

Welcome to UBBIKINI.